Paired with a graphic design overhaul, the layered corrugated packaging on these sets emphasizes the premium quality of the pots and pans inside while also setting them apart from the competition, allowing them stand out on the shelf.

The objective for this project was to engineer a new unboxing experience for Hexclad’s line of pots and pans sets, keeping in mind materials, overall user experience, maximized palletization, and protection capabilities.

Unboxing: Individual primary packs placed in a master-pack don’t convey the premium quality of the pans. Some individuals are not unbranded creating a disjointed experience. Styles of boxes vary between lids, pans, and pots. Unboxing each component gets tiresome quickly and leaves a lot of waste to clean up. Graphics feel dated. Use of foam and plastic in packaging make it harder to recycle.