Manscaped Lawnmower 4.0 packaging
Fall 2020
The Lawnmower 4.0 packaging creates a premium unboxing experience that is is full of moments of joy, satisfaction and fulfillment for the end user while also protecting the product.
The objective for this project was to upgrade Manscape’s current Lawnmower series packaging to create a more premium experience both on the shelf and during unboxing, all while also keeping costs low.
current packaging
First impressions: Clean sleek product with brand forward messaging. Minimal effort to get to shaver.
Unboxing: one below the initial presentation, users must spend 80% of their effort unpacking the the rest.
8 pieces of packaging
10 steps to fully unpack
Competitive analysis
Manscaped wants to be the male go-to brand and be seen as premium
Nothing stands out as different other than Panasonic gray box on store shelf
Mood Board
design contraints
Initial concepting
The initial sketches shown above were completed by another Veritiv team member. Manscaped wanted some further exploration along with initial engineering which is when I was brought into the project.
