tk-01 Packaging design
Summer 2019
The packaging for this super automatic espresso machine not only delivers your coffee maker to your door undamaged, but with a unique unboxing experience that delivers and delights.
The objective for this project was to engineer a new unboxing experience for Terra Kaffe’s new automatic espresso machine keeping in mind DTC considerations and ease of unboxing.
design contraints
Unboxing
Unboxing: Overpack came heavily taped, obscuring the outside graphics. Inner box was plain and nondescript, belittling the high cost of the product. Brewer was hard to remove and some damage was seen to the milk canister box.
